Always Alone, Even In a Crowded Room

I'm in a room, surrounded by "friends" yet i am the loneliest person in the room. I know everyone here but no one really knows me or who i really am. Why does this always happen? Has my being coy been carried on too far? That's how i usually play things. Play coy or aloof to lure people in. They usually find out that i am quite the dick shortly after meeting me directly. That's probably why i don't let many people in. I guess that my loneliness is a product of my own devices.